Political Marketing: Theoretical and Strategic Foundations

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Society, Politics & Philosophy - Social Sciences
Political Marketing: Theoretical and...

Political Marketing: Theoretical and Strategic Foundations

Name: Political Marketing: Theoretical and Strategic Foundations
ISBN: 9780765622914

Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

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Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, this book covers every aspect of marketing's infiltration into the political process, including campaign strategy, market segmentation, and media strategy. The book is global in scope, with many examples and models drawn from countries around the world.

Κατηγορίες:

Society, Politics & Philosophy - Social Sciences

Έτος:

2011

Εκδότης:

Routledge

Γλώσσα:

english

Σελίδες:

352

ISBN 10:

0765622912