Strategic Management: Process, Content, and Implementation

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Strategic Management: Process, Content,...

Strategic Management: Process, Content, and Implementation

Name: Strategic Management: Process, Content, and Implementation
ISBN: 9780585361642

Hugh Macmillan, Mahen Tampoe

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Strategic management forms the core of any business course. The body of literature available has grown rapidly, leading to a tendency for textbooks on the subject to become very large, with authors seeking ever-expanding coverage. This textbook provides a concise alternative to such volumes. Most business students are hoping to derive some usable knowledge from the time they spend on strategic management, besides the academic knowledge to pass their examinations. This text therefore takes practice into account as well as the academic literature, and gives full weight to the real-life problems of implementing strategy.

Κατηγορίες:

Business & Economics - Management & Leadership

Έτος:

2001

Εκδότης:

Oxford University Press, USA

Γλώσσα:

english

Σελίδες:

349

ISBN 10:

0585361649